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Athlon

Athlon

Unlocking market opportunities and positioning for men’s health expansion.

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Client

Athlon

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ABOUT OUR CLIENT

Athlon is a global brand and product studio dedicated to founders and change-makers. They empower bold leaders to invent, scale, and launch brave ideas.

The Challenge

About our client

About our client

Athlon, an independent global brand and digital product studio, partnered with an emerging men’s health brand in the US, part of a larger MedTech group.

With their flagship ED product performing well in the US, they explored opportunities to expand into other men’s health areas (e.g., hair loss) and enter the UK market. The goal was to gain clarity on positioning and identify the most effective distribution channels.

Athlon is a global brand and product studio dedicated to founders and change-makers. They empower bold leaders to invent, scale, and launch brave ideas.

Athlon is a global brand and product studio dedicated to founders and change-makers. They empower bold leaders to invent, scale, and launch brave ideas.

The Challenge

Athlon, an independent global brand and digital product studio, partnered with an emerging men’s health brand in the US, part of a larger MedTech group.

With their flagship ED product performing well in the US, they explored opportunities to expand into other men’s health areas (e.g., hair loss) and enter the UK market. The goal was to gain clarity on positioning and identify the most effective distribution channels.

The Challenge

Athlon, an independent global brand and digital product studio, partnered with an emerging men’s health brand in the US, part of a larger MedTech group.

With their flagship ED product performing well in the US, they explored opportunities to expand into other men’s health areas (e.g., hair loss) and enter the UK market. The goal was to gain clarity on positioning and identify the most effective distribution channels.

What We Did

We identified and refined six target customer profiles, evenly split between the US and UK, and outlined key research goals and questions. Our work provided a deeper understanding of customers’ underlying motivations, attitudes, and behaviours, while gathering primary quantitative data to validate emerging trends with statistical significance.

We conducted 30 in-depth interviews and collected approximately 1,250 survey responses across both markets.

What Tectonic delivered

The research revealed primary and secondary market opportunities for US and UK expansion, alongside actionable insights into potential positioning strategies. These findings equipped Athlon and their client with the clarity needed to make informed decisions about their next steps.

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