Unlocking regional insights to shape customer-centric automotive strategies.
INDUSTRY
Automotive
Client
Inchcape
What We Did
Over two weeks, we ran online workshops with Inchcape’s team and key stakeholders to sharpen the research focus. Together, we identified the biggest questions, tested assumptions, and pinpointed key areas of the product roadmap that needed validation.
To ensure global relevance, we developed a localised research approach, tailoring questionnaires for customers in Australia and three Latin American countries. The result? 50,000+ data points collected, with 250+ survey responses per region.
What Tectonic delivered
The research revealed crucial differences in how customers across regions preferred to buy cars online. It highlighted what mattered most to buyers and which planned features actually aligned with customer needs. With these insights, Inchcape adjusted its digital strategy and investment decisions, ensuring resources went into the features that truly moved the needle.
