Validating innovation through customer insights to unlock commercial potential.
INDUSTRY
Innovation
Client
L Marks
What We Did
We identified key homeowner and stakeholder profiles, defined critical business assumptions, and crafted research questions to guide the project.
We sourced interview and survey participants, conducting 15 hyper-targeted customer interviews across four profiles and collecting over 800 survey responses across three profiles.
What Tectonic delivered
The research generated between 30,000 and 40,000 individual data points, uncovering key insights into the perception of the three business ideas and the core needs of homeowners.
The findings revealed that two of the three ideas showed strong commercial potential, though further research was needed to refine their go-to-market strategy and positioning. We supported this subsequent phase of research, helping to shape the final strategy.
